Car Dealer Marketing Blog

Our Dealer Marketing Blog

Bookmark this page to have easy access to our blog posts which will address marketing techniques and strategies for auto dealers. Feel free to contact us using the link above with any questions or suggestions.

Auto Post Your Press Release to Twitter!

Let's face it, you dealers are lucky to have me :)

We are announcing another new, still absolutely free, feature for our car dealers. Now, when you publish a press release you can have our system instantly and automatically push it to your twitter account for all of your follows to see.

Another new feature - add meta data to press releases

The battle to bring more features for our users continues! We keep pushing to make this the best place for dealerships' General Managers, Internet Managers and Marketers to announce their exciting news.

Since launch, CarDealerPR.com has added tagging by auto makes and DMA, has created an RSS feed of press releases, and added more fields to add personalized information in your profile, and we've continued to keep it absolutely free!

NEW - Add Your DMA to Your Press Release

We're excited to announce a new feature to our press release publication system, which is the ability to add your primary metro area (or DMA).

Simply select your DMA from the "Metro" drop-down. Almost 300 top population cities are listed, and organized alphabetically by city (not state).

The benefit of this is your press release is now also categorized by location. Previously you could categorize by the brands your dealership sells, which adds relevance to your release. By allowing tagging by city, you are now also adding geographic relevance.

Struggling Auto Market Means Consolidation

The auto market's struggles isn't just about dealerships closing, it's also resulting in tremendous consolidation.

Major Fortune 500 companies owning dealerships isn't new (AutoNation, Sonic Automotive), but now smaller groups are seeing the current state of the auto industry as an opportunity to expand.

Family-owned car dealerships are hit the hardest in these times. They don't have the resources to keep going, to feed the family, without the constant stream of revenues.

Car Dealer PR's Take on the Big Three Bailout

A few points on the so-called "bailout" of the auto industry.

While I'm not an economist, I do have some grip on logic. When you add everything up, I believe the loans are absolutely necessary for our economy.

1. GM, Chrysler and Ford going bankrupt will cost us four times more than the loans. So let's not think we're saving money, or our economy, by allowing them to enter bankruptcy. We just get hit more in the wallet.

Combating Negative Reviews

If you have done what you can internally (like contacting the unhappy customers to try and resolve the issue) to combat negative reviews that appear on sites like Rip-Off Report or CarDealerships.org, here's a list of sites that you should target to help push those bad reviews down in the search rankings.

How to Get the Most Out of Your Press Release

CarDealerPR.com's mission is to help car dealers online. We do that by providing a free place for dealerships to publish and syndicate their news (more on syndication later). But as any good business person knows, with every opportunity there are ways to maximize results.